Published

Marketing for e-shops: why online alone may not be enough

Digital marketing is powerful — but attention is harder to win Digital campaigns are ...

Published

Season Card: When a Voucher Becomes Part of the Shopping Experience

In a digital world, attention is the most expensive commodity. We skip banners, close ...

Published

THE PARCEL AS A MARKETING CHANNEL: our perspective, submitted to the Marketing Diamond Awards

That is why we decided to enter the NOTINO Loyalty Envelope Campaign into the prestig ...

Published

BLACK FRIDAY & CYBER MONDAY 2025

In 2025, Black Friday falls on November 28 and Cyber Monday on December 1 – two days ...

Published

Transform Your Marketing into a Tangible Experience: Advertise in BALÍK PLUS’s Coupon Catalogue!

In today's digital world, customer attention is the most valuable currency. You're co ...

Published

Absolute Amount or Percentage Discount: what is better for coupon?

Offering discounts during an acquisition marketing campaign can be highly beneficial ...

Published

Tracking Online Orders from Offline Voucher Campaign

A common question for many businesses is: "How can we measure the impact of our offli ...

Published

Want to save time and money on fulfillment services?

Anyone who has ever dealt with fulfillment for e-shops knows how demanding this proce ...

Published

Printed Vouchers Work Well for Both Brand Promotion and Sales Increase

Recent data from companies shows that simultaneous work on traffic attraction and per ...

Published

How to beat post- holiday decrease in sales. 6 marketing tips for small businesses.

Christmas is slowly approaching and you probably have noticed orders in your e-shop increasing. You will be busy accepting orders, packing, shipping packages to all of your customers and enjoying this super busy time of the year, where you can make h ...