Traditional flyers are mainly about broad reach and quick delivery of advertising information. They are distributed into mailboxes, magazines or other places where customers often do not expect them.
At BALÍK PLUS, we work with a different moment.
A promotional insert reaches the customer directly inside a package they have ordered themselves. It appears at the moment when the customer is opening the parcel, checking the contents of the order and naturally paying attention to everything included inside.
That is why promotional inserts should not be seen as ordinary flyers. Insert materials in packages can take the form of a discount coupon, gift voucher or product sample. Unlike standard advertising, they do not only communicate information about a brand. They also bring real added value to the customer.
A Classic Flyer Informs. A Coupon Motivates.
A customer can find a discount, a special offer, a gift, a product sample or a first-purchase benefit in a coupon.
They do not just see an advertisement. They see a reason to take the next step.
And that is the key difference. While a traditional flyer primarily delivers information, a coupon can bring the customer to an e-shop, motivate them to make their first order, support repeat purchases or introduce them to a new brand.
The Customer Is Not Opening an Advertisement. They Are Opening Their Desired Package.
The greatest strength of insert marketing lies in the context.
The customer did not order an advertising flyer. They ordered a product they were looking forward to receiving. When they open the package, they are curious, focused and naturally engaged with their order.
This means that the promotional insert does not have to compete with banners, notifications or other digital advertising. It becomes a physical part of a moment the customer is already experiencing.
If the offer naturally relates to the customer’s interests or shopping behaviour, it does not feel intrusive. On the contrary, it can be perceived as an additional benefit.
Insert Marketing Is More Than Distribution
Insert marketing is not just about placing promotional materials into packages. It is a way to connect offline attention with online shopping behaviour.
It is not only about what you tell the customer. It is also about when you tell them.
A coupon in a package reaches the customer at the moment when they are paying attention to their order. And that is why even a simple insert can become a much stronger marketing tool than it may seem at first glance.
BALÍK PLUS Gets Your Brand Into the Right Moment
BALÍK PLUS helps brands reach online shoppers directly through coupons, promotional inserts and campaigns that use the power of well-timed customer contact.
Do you want to use the space inside online shoppers’ packages?
We will help you design an insert campaign, recommend the right format and show you how your brand can reach customers at the moment when they are paying attention to their order.
