Offline Acquisition Campaign CricksyDog with International Reach

The CricksyDog campaign ran across five European markets and demonstrated the impact coupons inserted directly into parcels can achieve.

Client

Goal

Acquiring new customers.
Increasing sales through online channels.
Strengthening brand awareness and market position.
Enhancing customer loyalty.

Products

Exclusive discount coupon in DL format – BALÍK PLUS 2

Services

Coupon insertions

Year

2023 and 2024

About the Client

CricksyDog was founded in the spring of 2019 as a family-owned business with a clear vision – to enhance the everyday lives of dogs and their owners. They offer premium food for dogs and cats – for small and large four-legged friends alike.

After achieving great success in the Hungarian market, they decided to expand abroad in mid-2020. Their mission is clear: to help as many dogs as possible live happily, healthily, and carefree.

Beginning of Cooperation

In September 2023, founder András Vargyas established contact with CZOMAG PLUSZ Kft., part of the BALÍK PLUS network. Our joint journey began in Hungary, and the very first test campaign confirmed that the coupon insertion channel has a strong place in the brand’s acquisition strategy.

About the Campaign

From November 2023 to May 2024, a multi-phase offline acquisition campaign was conducted for the CricksyDog brand by inserting discount vouchers into parcels from partner e-shops.

The campaign was first tested in the domestic Hungarian market, where it achieved excellent results, and was later expanded to four additional markets – Slovakia, Czechia, Romania, and Poland.

The campaign’s goal was to acquire new customers and strengthen recognition of the CricksyDog brand, which offers premium dog food, by providing a valuable benefit directly during customers’ online shopping experience.

The main tool was a gift voucher with the following values:

5,000 Ft in Hungary
12.99 € in Slovakia
325 Kč in Czechia
65 lei in Romania
55 zł in Poland

The vouchers were delivered to a targeted female audience in segments such as fashion, beauty, lifestyle, and family, ensuring high relevance and reach. The offline acquisition channel effectively complemented the brand’s digital channels and opened new growth opportunities in foreign markets.

Campaign in Numbers

280k

paket

month

countries

18-54

women

Campaign Parameters

Country	Coupons	Orders	Conversion	CAC (Ft)
Hungary	110,000	672	0.61–1.19%	3,208 Ft
Poland	30,000	61	0.20%	9,344 Ft
Romania	40,000	129	0.32%	5,581 Ft
Slovakia	30,000	59	0.20%	9,152 Ft
Czechia	50,000	113	0.23%	9,735 Ft

Significance of the Campaign from an Acquisition Perspective

The results show that even with conversion rates ranging from 0.2% to 0.61%, a well-targeted offline strategy can deliver tangible business results. Across five countries, more than 1,000 new orders were acquired, with Hungary performing best, achieving a conversion rate of up to 1.19% during the January phase of the campaign.

The most effective distribution took place in the domestic market, where the cost of customer acquisition (CAC) dropped as low as 1,676 Ft. Abroad, CAC ranged between 9,100–9,700 Ft, which corresponds to the typical cost of an entry-level acquisition campaign in a new region.

From a brand strategy perspective, this confirms that the offline channel has its place as a starting point of the customer journey – with strong potential to build trust, visibility, and sales.

Benefits for the CricksyDog Brand

Acquired 1,034 new orders (most from completely new customers)
Verified market potential in 4 new countries
Effective brand building through a trusted channel
Complementary acquisition channel to digital marketing
Data for further expansion and campaign optimisation

Comprehensive Marketing Strategy

The print-based acquisition channel was only one element of CricksyDog’s broader strategy. In combination with email marketing, remarketing, and localized websites, it created a compact ecosystem for recruiting new customers.

Conclusion

Hungary is the home and strongest market, where the brand already had established awareness. This is also why the campaign was most effective there and delivered the lowest acquisition cost.

Markets such as Poland, Slovakia, Romania, and Czechia served as test environments for expansion. The results show that even without massive online campaigns, it is possible to acquire dozens or even hundreds of customers through targeted offline engagement.