What did the successful collaboration with Bloom Hair deliver?

The collaboration delivered not only new customers, but also strengthened brand awareness and the brand’s market position.

Client

Goal

Acquisition of new customers
Brand strengthening
Increased sales and loyalty

Products

DL-format discount coupon

Services

Discount coupon inserts

Year

2021 and 2022

About Bloom Hair

A young couple from Slovakia, Adam and Zuzana, began developing their first Bloom Hair product back in 2017. Since then, it has become the most popular hair nutrition product in Slovakia and the neighbouring Czech Republic. The brand has subsequently expanded successfully not only into five other European countries, but also into the USA.

“Our main goal is to support women in all areas of their personal growth. We want them to feel confident and beautiful. We want them to know that they can achieve truly anything — while their hair shines.”

Benefits of the Bloom Hair brand

What makes Bloom Hair products unique? Their exceptional combination of ingredients nourishes the hair and scalp in a way that supports healthy hair growth.

From a business perspective, the brand particularly caught our attention because it offers its customers:

premium, high-quality products,
outstanding design,
a strong focus on exceptional service,
professional customer care.

Campaign in numbers

650 k

packages

weeks

countries

18 – 45

women

Campaign description

Campaign type: acquisition and brand-building campaign
Scope: Slovakia, Czech Republic, Hungary, Poland and Romania
Period: 2021–2022
Products: DL-format discount coupon
Distribution within the network: 6 weeks
Reach: 650,000 parcels
Audience: active female online shoppers aged 18 to 45
Segmentation: fashion, beauty, lifestyle, home, family

Brand and acquisition campaign

Campaign objectives:

Acquisition of new customers
Increase in online sales revenue
Strengthening brand awareness and market position
Increasing customer loyalty

Campaign interactivity:

1+1 free discount code for purchases in the Bloom Hair e-shop at www.bloomhair.sk, valid also on already discounted products

Acquisition part of the campaign

Communication tool: exclusive vouchers inserted into parcels from selected e-shops

Printed discount coupons deliver maximum performance for acquisition campaigns. Through them, we reached a precisely defined target group and effectively acquired new, actively purchasing customers.

Benefits of the acquisition part of the campaign:

Possibility to select the target group
100% reach of online shoppers
Strong brand visibility
Active support of the brand campaign

Brand-building part of the campaign

Communication tool: exclusive vouchers inserted into parcels from selected e-shops

We distributed exclusive vouchers to a precisely predefined target group. The aim of the brand campaign was to increase overall awareness of both the brand and the product itself. In cooperation with Bloom Hair, we prepared creative communication concepts. All materials and samples were then delivered directly into the hands of the targeted customers.

Target audience segmentation

We first defined the target audience based on their age and gender. We then segmented them according to their interests — fashion, beauty, lifestyle, home and family. These are among the strongest segments, offering an attractive return on investment.

Campaign results

Thanks to suitable target audience segmentation, we were able to reach a large number of actively purchasing customers. Many of them used the attractive discount codes, which was also reflected in an increase in online sales revenue.

Through the brand-building campaign, we succeeded in strengthening both brand awareness and the brand’s market position. A small benefit in the form of a discount code increases brand credibility, encouraging shoppers to return to the brand with confidence.

The successful collaboration with Bloom Hair once again brought us many satisfied customers, strengthened the brand’s position in the market and increased sales. That is why we can consider it one of the most successful campaigns in the beauty segment.

Did you know that an acquisition and brand-building campaign can bring as many as 1.9 million online shoppers to your website? See for yourself and read about another successful collaboration with www.factcool.sk.