Bonus catalogue

Advertising Marketing Concept designed for non-competitive clients, presenting in the form of a 16-page coupon catalog. A marketing tool offers the advantageous ratio between high interference and the cost of reaching a single customer.

  • Direct Reach of potential and existing online customers
  • Individual client visualization on the one page – distribution directly in the online storie´s packages
  • Dominating segment: WOMEN as an online shopping customer
  • Advertiser’s exclusivity guarantee within the segment, with the promotion of the logo on the title page

Technical specifications

 

Catalogue dimensions: 145 x 145 mm
Paper:
 90g Fine Bulk 
Weight:
15 g
Binding type:
 V2
Front cover is an image page showing the logos of all advertisers and the catalogue validity date.

 

CATALOGUE LADIES

  • Target group: online stores focusing on women
  • Distribution: 6 weeks
  • Total load: 80 000 – 100 000 pcs
  • Price: from 690,- €
  • Request a calculationEditorial plan
  • Registration for the next editation is already running!
LADIES SK 2
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LADIES SK 3
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LADIES SK 1
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LADIES SK 2
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Recent Posts

Coupon marketing is not only a tool for online shops

Naturally, at the first sight, Vouchers and voucher codes are associated with a fashion or cosmetic industry, due to their largest number on the market. But BALÍK PLUS campaigns, in which the advertising materials are inserted to the packages and distributed through a specially created network of online partners, are not exclusively dedicated to e-shops specializing in fashion, footwear or cosmetics.  This marketing channel may also be used by websites of all kinds. The best example of this is the recent cooperation between polish-brand BALÍK PLUS and Booking.com.

booking2

Booking.com for 23 years has offered a constantly growing database of hotels and apartments to spend the night. Customers also benefit from flight bookings, car rentals, and airport transfers. Today, the company has offices in 70 countries and its website is adapted to 43 languages, which undoubtedly proves its international success.

However, the company’s global position is not a reason to stop marketing activities. On the contrary, they should be planned and successfully repeated. In April 2019, Booking.com began working with the Polish subsidiary of BALÍK PLUS to create a campaign to attract new customers and promote the brand image in Poland. A coupon with an attractive form of money back promotion has been distributed. Customers who booked accommodation on Booking.com using a special line could receive up to 100PLN or refund after their stay.

booking1b

The results of this campaign were extremely positive and therefore it was decided to cooperate in another promotional campaign, not only in Poland but also in the Czech Republic. We are convinced that this further cooperation between BALÍK PLUS and Booking.com will be successful!

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