Case study
In 2015, we implemented the first coupon campaign with BALIK PLUS network aimed at supporting the sale of products with our private brand. We carried out the communication in the form of a deal - get 3 for the price of 2. The campaign got a very good response rate of over 1.6% and it has shown that in terms of campaign length, 3 months are the ideal time for our product segment.
Ing. Tomáš Schuchmann, PhD.
Marketing manager
