Business model

The BALÍK PLUS network consists of large, medium and small online stores. Currently, we distribute through delivery partners with more than 400,000 advertising attachments each month. For registered senders, the insertion of attachments is an attractive way to reduce costs while giving added value to customers.

Sieť BALÍK PLUS

The client

defines the target audience
and campaign objectives

BALÍK PLUS

delivers advertising attachments to shipping partners and monitors network forwarding

Online shops

insert advertising attachments
in their packages

Buyers

enjoy a positive shopping experience with advertising attachments and use
special offers

By combining volumes of online shop packages into a single network benefits everyone – web shops can earn through advertising attachments located in their packages while offering added value to customers; clients have the opportunity to reach a selected target group consisting of active online buyers targeted by category, in relevant volumes.

Membership in the network

The BALÍK PLUS network membership is non-binding and completely free. The supply of advertising attachments in your specified location is free. We have created an application that will also allow us to keep track of all realized deposits in packets while keeping your administrative load to a minimum.

System of remuneration

The provision system is clear and transparent. The provision amount for each insertion is always communicated before you start inserting advertising attachments into packages. You can now permanently and reliably plan your revenue from the sale of your parcel capacities.

Samples of Products

In the case of inserted product samples, you combine 2 benefits: Your additional revenue from provision + higher customer satisfaction. Your customers will receive a free promotional product from other vendors you have inserted (e.g. accompanied by samples of coffee or cosmetic product).

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Use BALÍK PLUS LOYALTY programs for communication with existing customers

Why not to use your own packages for communicating with customers? Retaining existing customers is for most companies significantly cheaper than acquiring new ones. Therefore is building a relationship with customers, as well as finding ways to exceed their expectations with every purchase, important. Use package inserts to re-engage your customers.

How can you improve your customer’s shopping experience? We offer our partner e-shops an opportunity to communicate with their customers by inserting an exclusive branded envelope with attractive vouchers.

 

The BALÍK PLUS LOYALTY product offers 2 types of loyalty programs:

BP Loyalty programs

If you choose BP Loyalty Program 3, your customers will receive an exclusive personalized envelope. The envelope contains 3 attractive coupons from well-known brands. We will take care of the printing and deliver the already filled envelopes to your warehouse. Plus, we will pay you for inserting the envelope into your package. So not only your customer, but also you will benefit from it. Your customers will get added value in the form of a gift vouchers and you will be able to reduce the packaging costs.

 

If you are also interested in re-engaging your customer, choose BP Loyalty Program 4, which allows you to insert your own coupon. The envelope will contain, in addition to 3 coupons of well-known brands, your own coupon. With your own coupon, you can immediately re-engage a customer and motivate him to shop again. The remaining three coupons in the envelope are from non-competing brands. You will receive the entire service, which includes envelope printing, 3 coupons from other brands as well as your own coupon and delivery to a partner, free of charge.

BP loyalty program - benefits

It is completely up to you for what kind of coupon you will decide. You can present a new service to customers or offer them a discount code or a gift coupon for the next order. With this approach, you can more easily convert a new customer into a repeat buyer.

If you are also sending e-mail newsletters several times a month, but it does not bring the desired results, it may be a right time to try a new approach and connect your online store with an offline strategy.

 

Increase conversion rate by 5%

The numbers speak for themselves. The survey conducted by GfK showed that up to 67% of respondents will use the package insert with a high to very high probability in the future, if it is tailored to their needs. At the same time, up to 42% of them read the insert or visit the advertiser’s website.

Precise targeting and re-engaging customers can increase conversion rates by existing customers by up to 5%. In addition to more sales, there is a good chance that satisfied customers will write a positive review or tell their friends about your business.

 

Price conditions

Reduce your packaging costs by getting a reward from us. When you insert the fourth coupon with your own offer, you will get this service for free. The service includes envelope printing, coupon printing, insertion of coupons and delivery of materials to your warehouse.

 

When does the campaign take place?

The campaign has a fixed distribution date: October – November 2021. That means you can present all your offers and competitive advantages to your clients before the main season. You can order this service if you send at least 2500 packages per month. The minimum volume for printing is 5,000 pieces.

 

Why to cooperate with BALÍK PLUS?

The BALÍK PLUS network is a network of online stores for package inserts and samples, reaching more than 3 million online customers. We operate in 9 countries in Eastern and Central Europe – the Czech Republic, Slovakia, Poland, Hungary, Romania, Bulgaria, Croatia, Slovenia, Ukraine. We have more than 2,500 partners and clients and we make more than 50 million inserts a year.

 

If you need additional information, we will be happy to find the best solution for your e-shop. Do not hesitate to contact us.

We are looking forward to our cooperation.

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