Business model

The BALÍK PLUS network consists of large, medium and small online stores. Currently, we distribute through delivery partners with more than 400,000 advertising attachments each month. For registered senders, the insertion of attachments is an attractive way to reduce costs while giving added value to customers.


The client

defines the target audience
and campaign objectives


delivers advertising attachments to shipping partners and monitors network forwarding

Online shops

insert advertising attachments
in their packages


enjoy a positive shopping experience with advertising attachments and use
special offers

By combining volumes of online shop packages into a single network benefits everyone – web shops can earn through advertising attachments located in their packages while offering added value to customers; clients have the opportunity to reach a selected target group consisting of active online buyers targeted by category, in relevant volumes.

Membership in the network

The BALÍK PLUS network membership is non-binding and completely free. The supply of advertising attachments in your specified location is free. We have created an application that will also allow us to keep track of all realized deposits in packets while keeping your administrative load to a minimum.

System of remuneration

The provision system is clear and transparent. The provision amount for each insertion is always communicated before you start inserting advertising attachments into packages. You can now permanently and reliably plan your revenue from the sale of your parcel capacities.

Samples of Products

In the case of inserted product samples, you combine 2 benefits: Your additional revenue from provision + higher customer satisfaction. Your customers will receive a free promotional product from other vendors you have inserted (e.g. accompanied by samples of coffee or cosmetic product).

Recent Posts

The e-shop campaign will reach up to 1.9 mil. online shoppers

For experts in fashion e-shops, we do not have to introduce the online store separately. An online store with more than 1,000 different brands of clothing and footwear is launching its first campaign in the BALÍK PLUS network this summer.

What is the cooperation between and BALÍK PLUS network about?

  • Campaign Type: acquisition-brand campaign
  • Scope: Slovakia, Czech, Hungary, Poland, Romania
  • Products: DL Format Discount Coupon (Single side) and Coupon Catalog (Autumn 2020)
  • Network distribution: 6 weeks
  • Reach: 1,900,000 packages
  • Audience: active online buyers – women and men aged 18 – 45 years
  • Segmentation: Beauty and Lifestyle, Household, Family, Media and Hobby, Technology

Benefits expected from the campaign

  • New customers acquisition
  • Increase sales from online
  • Strengthening knowledge of the brand and market position
  • Increasing customer loyalty
  • Campaign interactivity: Voucher code -10% for purchase at with validity also for already discounted products

Voucher coupon -


Don’t you really know has been operating in the E-commerce Fashion segment since 2015 and is constantly developing and expanding its operations across Europe. In 18 countries, it offers its clients more than 70,000 pieces of sports and trendy clothing and footwear from various global and local brands. The e-shop is known in Slovakia as

e shop

Benefit for customers

  • a wide range of more than 1,000 proven brands such as TRENDYOL, PIERRE CARDIN, LEE COOPER, EVERLAST, DENIM and many others
  • first purchase discount, free shipping promotions or special discount coupons
  • guarantee of 100% quality and originality of goods
  • return of goods up to 14 days without giving a reason
  • B2B cooperation with an individual approach is a universally focused fashion store with clothes, shoes and fashion accessories for women, men, and children. In addition to the “classic” product presentation, it also adapts its product range to customers according to the type of popular sport, such as: Running, Football, Fitness, Tennis, Golf, Cycling, Boxing, Water Sports or Outdoor, where they can find clothes, shoes and necessary accessories for the sport in one place.


How did it all start?

“Factcool is not in one place. Factcool seeks opportunities and acts immediately. ”*

We dared to quote website presentation as a strong motivation to find out an idea to spread existing marketing channels portfolio and implemented BALÍK PLUS cooperation in.

After the summer campaign, we follow-up with Voucher code communication campaign in the Coupon Catalog – Autumn 2020. We believe that expectations will be met, and our cooperation will continue in all available markets.

We keep our fingers crossed!

* source:

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