Business model

The BALÍK PLUS network consists of large, medium and small online stores. Currently, we distribute through delivery partners with more than 400,000 advertising attachments each month. For registered senders, the insertion of attachments is an attractive way to reduce costs while giving added value to customers.

Sieť BALÍK PLUS

The client

defines the target audience
and campaign objectives

BALÍK PLUS

delivers advertising attachments to shipping partners and monitors network forwarding

Online shops

insert advertising attachments
in their packages

Buyers

enjoy a positive shopping experience with advertising attachments and use
special offers

By combining volumes of online shop packages into a single network benefits everyone – web shops can earn through advertising attachments located in their packages while offering added value to customers; clients have the opportunity to reach a selected target group consisting of active online buyers targeted by category, in relevant volumes.

Membership in the network

The BALÍK PLUS network membership is non-binding and completely free. The supply of advertising attachments in your specified location is free. We have created an application that will also allow us to keep track of all realized deposits in packets while keeping your administrative load to a minimum.

System of remuneration

The provision system is clear and transparent. The provision amount for each insertion is always communicated before you start inserting advertising attachments into packages. You can now permanently and reliably plan your revenue from the sale of your parcel capacities.

Samples of Products

In the case of inserted product samples, you combine 2 benefits: Your additional revenue from provision + higher customer satisfaction. Your customers will receive a free promotional product from other vendors you have inserted (e.g. accompanied by samples of coffee or cosmetic product).

Recent Posts

Coupon marketing is not only a tool for online shops

Naturally, at the first sight, Vouchers and voucher codes are associated with a fashion or cosmetic industry, due to their largest number on the market. But BALÍK PLUS campaigns, in which the advertising materials are inserted to the packages and distributed through a specially created network of online partners, are not exclusively dedicated to e-shops specializing in fashion, footwear or cosmetics.  This marketing channel may also be used by websites of all kinds. The best example of this is the recent cooperation between polish-brand BALÍK PLUS and Booking.com.

booking2

Booking.com for 23 years has offered a constantly growing database of hotels and apartments to spend the night. Customers also benefit from flight bookings, car rentals, and airport transfers. Today, the company has offices in 70 countries and its website is adapted to 43 languages, which undoubtedly proves its international success.

However, the company’s global position is not a reason to stop marketing activities. On the contrary, they should be planned and successfully repeated. In April 2019, Booking.com began working with the Polish subsidiary of BALÍK PLUS to create a campaign to attract new customers and promote the brand image in Poland. A coupon with an attractive form of money back promotion has been distributed. Customers who booked accommodation on Booking.com using a special line could receive up to 100PLN or refund after their stay.

booking1b

The results of this campaign were extremely positive and therefore it was decided to cooperate in another promotional campaign, not only in Poland but also in the Czech Republic. We are convinced that this further cooperation between BALÍK PLUS and Booking.com will be successful!

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