About the campaign
Seasonal change of wardrobes is the theme that UrbanStore uses the 2018 Autumn campaign to attract new customers, build brand awareness and consolidate the UrbanStore brand position among fashionable e-shops. An exclusive voucher has been included.
Through the BALÍK PLUS network, to more than 1,500 partner e-shops on the Czech and Slovak markets, we address active online buyers. Up to 80,000 packages have an exclusive discount coupon for a convenient online purchase with a discount of 4 € for a complete offer of the e-shop range.
The importance of timing
The timing of campaign launch and insert vouchers in the packages was chosen at the time of seasonal change of wardrobes, when summer dresses replaced autumn-winter clothes and shoes. In the time of the “big shopping” in fashion, apparel, footwear or accessories. The validity of the coupon – until the end of the year – provides space for the discount to buy Christmas gifts and already affects the decision making of the client when choosing an e-shop in which to buy.
The right segmentation voucher is targeting clients by AGE and GENDER as well as FASHION and BEAUTY categories, which are among the strongest segments and an interesting return on investment during this period.
The chosen print form of acquisition activity is just one of the channels of the overall marketing strategy of UrbanStore, which will help to attract new customers and make effective and long-term cooperation with us.