Options of chosing target groups

1.By placing your advertising attachments in packages of the BALÍK PLUS network, we offer very precisely targeted communication to your target group based on several criteria. Selection can be implemented according to the type of potential customers (for example, women aged 45 years), by product groups (e.g. beauty and lifestyle), or the online shop where you want to insert (e.g. notino.sk).

Segmentation by Shopper Characteristics

1. AGE

  • 1. As an online shopper
  • Younger than 30 years
  • 30-45 years
  • 45 years and older

2. GENDER

  • 1. As an online shopper
  • Male
  • Female

PRODUCT
FEATURES

3.

  • 1. As an online shopper
  • Branded products
  • Luxury products

SHOPPING
AREA

4.

  • 1. As an online shopper
  • From Bratislava

 

Segmentation by Product Affinity

1. LIFESTYLE

  • 1. FASHION
  • Women’s clothing
  • Men’s clothing
  • Shoes
  • Watches and jewelry
  • Fashion accessories
  • 1. BEAUTY AND LIFESTYLE
  • Beauty and cosmetics
  • Health and wellness
  • Sport and leisure
  • Food and beverage
  • Traveling and tickets
  • 1. HOUSE AND GARDEN
  • Home appliances
  • Furniture and living
  • Drugstore goods
  • Garden
  • DIY
  • 1. FAMILY
  • Babies
  • Toys
  • Children’s clothing
  • Children goods

2. HOBBY

  • 1. MEDIA
  • Books
  • Movies and music
  • Computer and video games
  • 1. HOBBY
  • Animal world
  • Gifts
  • Other hobby
  • 1. COLLECTING
  • Coins and stamps
  • Model construction
  • Antiques and art

3. TECHNOLOGY

  • 1. TECHNOLOGY
  • TV, audio and electronics
  • Computers and software
  • Mobile phones and GPS
  • Cameras and camcorders
  • 1. AUTO-MOTO
  • Tires
  • Auto-Moto accessories

4. BUSINESS

  • 1. BUSINESS
  • Promotional items
  • Office supplies
  • Gastro
  • B2B

 

Segmentation by Shipping Partners

Within the “BALÍK PLUS extra” product we even offer an insertion only in packages of specific partners.

Recent Posts

ZOOT Brand Story

After a successful Christmas campaign for the biggest online store with original fashion and design pieces ZOOT in Slovakia, we launched a spring campaign during March 2018.

The ZOOT fashion e-shop philosophy is to offer an original 300 brands contained over 300,000 stylish fashion pieces to make your customers happy. Besides the e-shop, it also brings its own ZOOT magazine with the latest fashion trends and information. For more inspiration the store brings  extra its online blog www.stories.zoot.sk.

Client´s campaign goal was to offer to completly new online customer a pleasure in the form of a Voucher 10 € for purchase at www.zoot.sk.  As a communication tool was selected an exclusive coupon to present a spring season with trendy trench coats and slogan “Trench in which each woman gets compliments every day”. The campaign was target to e-shop support with a total duration of 2 months. The second goal was to extend the awareness of “Pleasure places” – currently 11 shops in Slovakia and allow customers to order goods Today, Try it the next day and Pay only for what the customer really wants.

balik_voucher_700x335

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