Options of chosing target groups

1.By placing your advertising attachments in packages of the BALÍK PLUS network, we offer very precisely targeted communication to your target group based on several criteria. Selection can be implemented according to the type of potential customers (for example, women aged 45 years), by product groups (e.g. beauty and lifestyle), or the online shop where you want to insert (e.g. notino.sk).

Segmentation by Shopper Characteristics

1. AGE

  • 1. As an online shopper
  • Younger than 30 years
  • 30-45 years
  • 45 years and older

2. GENDER

  • 1. As an online shopper
  • Male
  • Female

PRODUCT
FEATURES

3.

  • 1. As an online shopper
  • Branded products
  • Luxury products

SHOPPING
AREA

4.

  • 1. As an online shopper
  • From Bratislava

 

Segmentation by Product Affinity

1. LIFESTYLE

  • 1. FASHION
  • Women’s clothing
  • Men’s clothing
  • Shoes
  • Watches and jewelry
  • Fashion accessories
  • 1. BEAUTY AND LIFESTYLE
  • Beauty and cosmetics
  • Health and wellness
  • Sport and leisure
  • Food and beverage
  • Traveling and tickets
  • 1. HOUSE AND GARDEN
  • Home appliances
  • Furniture and living
  • Drugstore goods
  • Garden
  • DIY
  • 1. FAMILY
  • Babies
  • Toys
  • Children’s clothing
  • Children goods

2. HOBBY

  • 1. MEDIA
  • Books
  • Movies and music
  • Computer and video games
  • 1. HOBBY
  • Animal world
  • Gifts
  • Other hobby
  • 1. COLLECTING
  • Coins and stamps
  • Model construction
  • Antiques and art

3. TECHNOLOGY

  • 1. TECHNOLOGY
  • TV, audio and electronics
  • Computers and software
  • Mobile phones and GPS
  • Cameras and camcorders
  • 1. AUTO-MOTO
  • Tires
  • Auto-Moto accessories

4. BUSINESS

  • 1. BUSINESS
  • Promotional items
  • Office supplies
  • Gastro
  • B2B

 

Segmentation by Shipping Partners

Within the “BALÍK PLUS extra” product we even offer an insertion only in packages of specific partners.

Recent Posts

INTERNET HUNGARY 2018 Conference

Since tomorrow, you will have the opportunity to meet with e-commerce professionals working in the Hungarian market. On 25 and 26 September, one of the most important “Internet industry” INTERNET HUNGARY is held. Since 1999, participants have been presenting new analyses, international information, government programs focused on informatisation of the company in Hungary. The organizers at Azur Siófok Hotel have prepared an interesting program full of presentations of new trends, practical experiences, case studies and research on the subject. During 2 days in six rooms, more than 25 interesting topics will be communicated to 2500 participants – themes e.g.:

  • Branding
  • Digital communication
  • Business – Influencer Marketing
  • Ad Tech
  • Service / Strategies
  • Design – Emotional marketing
  • Artificial intelligence
  • Data-marketing
  • Strategy and Management – Creating Content

Definitely you will choose from yours. See Conference program

We are delighted that our Hungarian branch CSOMAG PLUSZ is also actively involved in the program Off-line and Online Marketing. Our Business Managers will appear on Wednesday at 10:30 am and present the effectiveness of the acquisition campaigns for linking print form of advertising and online sales. Those interested in more detailed information will also be able to have a personal meeting during the presentation forum as well as at the CSOMAG PLUSZ stand directly at the exhibition centre. They will learn about the benefits of one of the most effective marketing tools targeted at active online buyers, as well as the secrets of the success of the marketing campaigns of large and small e-shops.

We look forward to meeting you.

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